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From the plains to prime time: A real North Dakota barley farmer shines in Budweiser Super Bowl ad
A fourth-generation barley farmer finds himself sharing the screen with Budweiser’s iconic Clydesdales and a bald eagle — putting the state’s agriculture on the world stage during the big game
A barley farmer in North Dakota is featured in a Budweiser Super Bowl commercial, highlighting the state’s agriculture for all to see.Brian Fransen, a fourth-generation farmer, was harvesting barley when Budweiser invited him to shoot the ad, which also features the brand’s iconic Clydesdales — as well as a bald eagle.”My great-grandfather emigrated over from Sweden to Coleharbor, North Dakota,”Brian Fransen told KFYR.Fransen still farms the family land in Coleharbor, which is a small city located around 62 miles North of Bismarck, which has a population of less than 100, according to the U.S. Census Bureau. “It meant a lot to me that Budweiser wanted to get a real farmer, a real barley farmer from the plains of North Dakota out to shoot a Super Bowl commercial here,” he said. It was quite the experience for the farmer.”I had no idea what to expect out here, but to be able to be here on set and experience something like this for the first time was just kind of mind-blowing,” Fransen said.And even though he only gets about a second of airtime during the 60-second commercial, Fransen is hopeful the will give Americans — and folks around the world — a reminder of the importance and impact of farmers and those who work in agriculture.”The title of the commercial is ‘American Icons,’ and what better icon than a Clydesdale, a bald eagle, and a farmer who literally works with this American soil to make his living,” he said.Kristina Aackler, head of marketing for Budweiser, said the company is “so excited” to feature a barley farmer in the ad. “It’s really an opportunity for us to celebrate and acknowledge all the people who have worked the last 150 years to produce, deliver, and enjoy this great tasting, high-quality American beer,” Aackler said.See more in the video player above.
A barley farmer in North Dakota is featured in a Budweiser Super Bowl commercial, highlighting the state’s agriculture for all to see.
Brian Fransen, a fourth-generation farmer, was harvesting barley when Budweiser invited him to shoot the ad, which also features the brand’s iconic Clydesdales — as well as a bald eagle.
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“My great-grandfather emigrated over from Sweden to Coleharbor, North Dakota,”
Brian Fransen told KFYR.
Fransen still farms the family land in Coleharbor, which is a small city located around 62 miles North of Bismarck, which has a population of less than 100, according to the U.S. Census Bureau.
“It meant a lot to me that Budweiser wanted to get a real farmer, a real barley farmer from the plains of North Dakota out to shoot a Super Bowl commercial here,” he said.
It was quite the experience for the farmer.
“I had no idea what to expect out here, but to be able to be here on set and experience something like this for the first time was just kind of mind-blowing,” Fransen said.
And even though he only gets about a second of airtime during the 60-second commercial, Fransen is hopeful the will give Americans — and folks around the world — a reminder of the importance and impact of farmers and those who work in agriculture.
“The title of the commercial is ‘American Icons,’ and what better icon than a Clydesdale, a bald eagle, and a farmer who literally works with this American soil to make his living,” he said.
Kristina Aackler, head of marketing for Budweiser, said the company is “so excited” to feature a barley farmer in the ad.
“It’s really an opportunity for us to celebrate and acknowledge all the people who have worked the last 150 years to produce, deliver, and enjoy this great tasting, high-quality American beer,” Aackler said.
See more in the video player above.
