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Bad Bunny’s Super Bowl halftime show received over 4 billion views in 24 hours, according to the producer of the show.Roc Nation, which produced the halftime show, said that his performance had 4.157 billion views across U.S. and worldwide TV broadcasts, YouTube and other digital platforms. Those views all occurred within 24 hours of the show airing on Feb. 8. The social media figures include fans, owned platforms, broadcast partners and influencers.Bad Bunny’s halftime show on NBC averaged 128.2 million viewers from 8:15-8:30 p.m. Eastern.The NFL said over 55% of all social views came from international markets. Telemundo averaged 3.3 million viewers, making it the most-watched Super Bowl Spanish-language broadcast in the United States. The Super Bowl has been televised in Spanish in the U.S. since 2014.According to the Hollywood Reporter, the YouTube video of the performance had around 29 million views within 16 hours of being uploaded on the site. Using solely television markets, Bad Bunny is the fourth-most watched halftime behind Kendrick Lamar (133.5 million, 2025), Michael Jackson (133.4 million, 1993) and Usher (129.3 million, 2024). The Associated Press contributed to this report.
Bad Bunny’s Super Bowl halftime show received over 4 billion views in 24 hours, according to the producer of the show.
Roc Nation, which produced the halftime show, said that his performance had 4.157 billion views across U.S. and worldwide TV broadcasts, YouTube and other digital platforms. Those views all occurred within 24 hours of the show airing on Feb. 8.
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The social media figures include fans, owned platforms, broadcast partners and influencers.
Bad Bunny’s halftime show on NBC averaged 128.2 million viewers from 8:15-8:30 p.m. Eastern.
The NFL said over 55% of all social views came from international markets. Telemundo averaged 3.3 million viewers, making it the most-watched Super Bowl Spanish-language broadcast in the United States. The Super Bowl has been televised in Spanish in the U.S. since 2014.
According to the Hollywood Reporter, the YouTube video of the performance had around 29 million views within 16 hours of being uploaded on the site.
Using solely television markets, Bad Bunny is the fourth-most watched halftime behind Kendrick Lamar (133.5 million, 2025), Michael Jackson (133.4 million, 1993) and Usher (129.3 million, 2024).
The Associated Press contributed to this report.
