Read the full article on KETV 7
Getty photographers are capturing the moment *** little differently at the Milan Cortina games. We challenged them this time to come up with new ideas. *** handful of projects testing light, motion, and time. It has these dodges, scratches, whatever. It has that vignette which we are not adding. After these modern classics from *** cell phone and *** device giving photos the feel and warmth from the last time Italy hosted back in 1956. And speaking of warmth, they call this project Winter Heat. It’s *** thermal camera. It has *** lot of ways to set it up and to play with it. The heat against the cold of the winter is evident as athletes push their limits. Much like photographers going above and beyond to capture every angle, even with robotics controlled across northern Italy, there’s also reframing, looking at what they have with *** new set of eyes. Very often this is about social media in the younger generation. We ask them to Photoshop or to treat these images differently. The camera dates back to the 1800s, but the images are timeless.
Advertisement
Photographers for Getty Images have captured the Milan Cortina Winter Olympics with a creative approach. They used light, motion and time to deliver a fresh perspective of the Games.”We challenged them to come up with new ideas,” said Matthias Hangst, a content director with Getty Images.The team has worked on several new projects. One in particular used cellphones and devices to create images reminiscent of the 1956 Olympics, the last time Italy hosted the event. Another project, called Winter Heat, utilized a thermal camera to highlight the contrast between the athletes’ body heat and the cold winter environment.”It’s a thermal camera. It has a lot of ways to set it up and to play with it,” Hangst explained.Photographers pushed boundaries and employed robotics across northern Italy to capture every angle. They also encouraged younger generations on social media to look at the images with fresh eyes.”Very often, this is about social media in a younger generation. We ask them to Photoshop or to tweak these images different,” said Hangst.While the camera technology dates back to the 1800s, the images produced are timeless. Getty Images has deployed approximately 120 photographers across various venues to cover the Games.PHNjcmlwdCB0eXBlPSJ0ZXh0L2phdmFzY3JpcHQiPiFmdW5jdGlvbigpeyJ1c2Ugc3RyaWN0Ijt3aW5kb3cuYWRkRXZlbnRMaXN0ZW5lcigibWVzc2FnZSIsKGZ1bmN0aW9uKGUpe2lmKHZvaWQgMCE9PWUuZGF0YVsiZGF0YXdyYXBwZXItaGVpZ2h0Il0pe3ZhciB0PWRvY3VtZW50LnF1ZXJ5U2VsZWN0b3JBbGwoImlmcmFtZSIpO2Zvcih2YXIgYSBpbiBlLmRhdGFbImRhdGF3cmFwcGVyLWhlaWdodCJdKWZvcih2YXIgcj0wO3I8dC5sZW5ndGg7cisrKXtpZih0W3JdLmNvbnRlbnRXaW5kb3c9PT1lLnNvdXJjZSl0W3JdLnN0eWxlLmhlaWdodD1lLmRhdGFbImRhdGF3cmFwcGVyLWhlaWdodCJdW2FdKyJweCJ9fX0pKX0oKTs8L3NjcmlwdD4=
Photographers for Getty Images have captured the Milan Cortina Winter Olympics with a creative approach. They used light, motion and time to deliver a fresh perspective of the Games.
“We challenged them [photographers] to come up with new ideas,” said Matthias Hangst, a content director with Getty Images.
Advertisement
The team has worked on several new projects. One in particular used cellphones and devices to create images reminiscent of the 1956 Olympics, the last time Italy hosted the event. Another project, called Winter Heat, utilized a thermal camera to highlight the contrast between the athletes’ body heat and the cold winter environment.
“It’s a thermal camera. It has a lot of ways to set it up and to play with it,” Hangst explained.
Photographers pushed boundaries and employed robotics across northern Italy to capture every angle. They also encouraged younger generations on social media to look at the images with fresh eyes.
“Very often, this is about social media in a younger generation. We ask them to Photoshop or to tweak these images different,” said Hangst.
While the camera technology dates back to the 1800s, the images produced are timeless. Getty Images has deployed approximately 120 photographers across various venues to cover the Games.
