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Chocolatier hooks Valentine’s shoppers with chocolate sardines

The chocolatier designed the chocolate sardines to honor his town's past, when the coastal community was home to several sardine canneries

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VALENTINE’S DAY IS ALMOST HERE… AND IF YOU’RE STILL LOOKING FOR THE PERFECT GIFT..HOW ABOUT CHOCOLATE… SHAPED LIKE SARDINES? ONLY IN MAINE… A ROCKLAND CHOCOLATE COMPANY IS REELING IN VALENTINE’S SHOPPERS WITH VINTAGE TINS FILLED WITH CHOCOLATE SARDINES.. A SWEET TWIST ON THE STATE’S SARDINE- CANNING HISTORY. THE BEAN TO BAR CHOCOLATE FISH MADE BY BIXBY CHOCOLATE ARE FLYING OFF THE SHELVES FASTER THAN THEY CAN BE MADE.. THE COMPANY SAYS THE TREATS ARE MEANT TO HONOR ROCKLAND’S SARDINE HERITAGE.. ONCE HOME TO A HANDFUL OF CANNERIES.. BUT WITHOUT THE BONES. THESE CHOCOLATE SARDINES ARE PROVING LOVE DOESN’T ALWAYS COME IN A HEART- SHAPED BOX. 01:27:24-01:27:42 “THIS REAL HOMAGE TO ROCKLAND HISTORY HAS JUST TAKEN OFF LIKE CRAZY, WE HAVE SEEN TREMENDOUS GROWTH IN CHOCOLATE SARDINES, AND FOR VALENTINE’S DAY, THEY’VE BEEN WILDLY POPULAR. JUST BECAUSE PEOPLE LOVE THIS, HOW FUN IT IS, HOW DIFFERENT AND WHIMSICAL THE FISH ARE.” IF YOU WANT TO SNAG A TIN BEFORE VALENTINE’S DAY, HEAD TO BIXBY CHOCOLATE DO

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Maine chocolatier hooks Valentine’s shoppers with chocolate sardines

The chocolate sardines are designed to honor Rockland’s past, when the coastal community was home to several sardine canneries

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Updated: 4:33 PM CST Feb 13, 2026

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As Valentine’s Day shoppers searched for the perfect gift, one Maine chocolatier offered a sweet option with a distinctly local twist: chocolate shaped like sardines.Bixby Chocolate in Rockland, Maine, is drawing customers with vintage-style tins filled with bean-to-bar chocolate “fish,” a nod to the city’s rich sardine-canning history. The company says the novelty treats have been flying off shelves ahead of the holiday.The chocolate sardines are designed to honor Rockland’s past, when the coastal community was home to several sardine canneries. These versions, however, come without the bones.“This real homage to Rockland history has just taken off like crazy,” said Kate McAleer, founder and owner of Bixby Chocolate. “We have seen tremendous growth in chocolate sardines, and for Valentine’s Day, they’ve been wildly popular. People love how fun it is, how different and whimsical the fish are.”Packaged in colorful tins reminiscent of classic seafood cans, the chocolates offer an alternative to traditional heart-shaped boxes.Customers can order the chocolate sardines online at Bixby Chocolate’s website.

As Valentine’s Day shoppers searched for the perfect gift, one Maine chocolatier offered a sweet option with a distinctly local twist: chocolate shaped like sardines.

Bixby Chocolate in Rockland, Maine, is drawing customers with vintage-style tins filled with bean-to-bar chocolate “fish,” a nod to the city’s rich sardine-canning history. The company says the novelty treats have been flying off shelves ahead of the holiday.

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The chocolate sardines are designed to honor Rockland’s past, when the coastal community was home to several sardine canneries. These versions, however, come without the bones.

“This real homage to Rockland history has just taken off like crazy,” said Kate McAleer, founder and owner of Bixby Chocolate. “We have seen tremendous growth in chocolate sardines, and for Valentine’s Day, they’ve been wildly popular. People love how fun it is, how different and whimsical the fish are.”

Packaged in colorful tins reminiscent of classic seafood cans, the chocolates offer an alternative to traditional heart-shaped boxes.

Customers can order the chocolate sardines online at Bixby Chocolate’s website.

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