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NFL by Abercrombie rolls out 32-team styles, baby gear and pet looks for 2026 season
Fashion-first and football-fresh.
That’s the mentality behind an ongoing partnership between a classic clothing brand and the energy of the National Football League.
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Abercrombie & Fitch, the lifestyle brand founded in 1892, and the NFL are expanding on their previously announced collaboration efforts with a multi-year deal ahead of the 2026 football season.
The 2026 NFL by Abercrombie collection features all 32 teams in a variety of contemporary styles. There are comfortable choices for lounging around on Sundays and bold apparel for cheering on the teams in-person.
Abercrombie & Fitch has truly made this collection available to everybody — from lifelong adult fans to babies picking up their first football — even dogs can show off their loyalty.
The 2026 NFL by Abercrombie collection will be sold on NFLShop.com, in NFL stadium stores and on official team e-commerce sites and Fanatics.com, in addition to physical Abercrombie & Fitch stores and abercrombie.com.
The expansion is driven by a new partnership with Fanatics, the NFL’s e-commerce partner, which will use its broad reach across online and physical channels to broaden the overall product availability to fans.
“Our customers are looking for ways to represent the teams they love while staying true to their personal style,” said Corey Robinson, brand president of Abercrombie & Fitch. “That’s what makes our partnership with the NFL such a natural fit. As fashion and sport continue to shape culture, we’re creating more ways for fans to bring their team pride into everyday style. The strong response we’ve seen from customers reinforces that demand, and in our second year as an Official Fashion Partner of the NFL, we’re expanding our assortment and distribution network to bring our signature collection to even more fans.”
“Abercrombie & Fitch shares our vision of fandom and fashion working hand in hand, as we continue to position the NFL globally at the intersection of sports and culture,” said NFL Senior Vice President of Consumer Products and Licensing Casey Collins. “With an expanded collection and distribution network this season, fans and players will have even more ways to express themselves and celebrate the game we all love.”
According to a news release, Abercrombie will highlight top NFL players and influential women in sport, showcasing how they bring their personal style to the game on and off the field. Drake Maye (New England Patriots), Justin Jefferson (Minnesota Vikings) and Jaxson Dart (New York Giants) lead the campaign, with additional appearances from CeeDee Lamb (Dallas Cowboys), Cooper DeJean (Philadelphia Eagles), Jaxon Smith-Njigba (Seattle Seahawks), Jahmyr Gibbs (Detroit Lions) and Malik Nabers (New York Giants). The women’s lineup includes Ann Michael Maye (content creator), Emily Engram (model and content creator), Claire Kittle (content creator and media personality) and Diana Flores (captain and quarterback of the Mexico Women’s National Flag Football Team).
The Abercrombie 2026 NFL assortment includes men’s, women’s, kids’, baby and toddler styles, broadening the product range across age groups. Designed to be worn beyond just game day, hoodies, sweatshirts, T-shirts, outerwear and more will be available. Select store locations will also feature expanded team-specific assortments tailored to local fan bases.
The first official NFL game of the 2026 season kicks off on Wednesday, Sept. 9, as the Seattle Seahawks host the New England Patriots. The San Francisco 49ers and Los Angeles Rams play in Australia the next day, while the remaining opening-weekend games take place Sept. 13 and 14. If the weather stays summer-like throughout Week 1, top picks include stylish, vintage-inspired tank tops.
The hoodies and crew-neck sweatshirts will be ideal once the leaves fall and the grind of the season continues into October and November.
Throughout the season, Abercrombie will bring the partnership to key NFL moments, including tunnel walks, on-field activities, pre-game ceremonies and other promotional activations.
The NFL by Abercrombie collection initially launched in August 2025, becoming the official fashion partner of the NFL. The original partnership set out to celebrate the women who are shaping a new wave of fashion in football by highlighting wives and girlfriends of professional football players.
The campaign featured model and entrepreneur Olivia Culpo (wife of 49ers RB Christian McCaffrey); U.S. snowboarder and Togethxr co-founder Chloe Kim (girlfriend of Rams DE Myles Garrett); registered nurse and lifestyle content creator Brooklyn Adams (girlfriend of Lions WR Amon-Ra St. Brown); former collegiate basketball player and digital personality Haley Cavinder (fiancée of Cowboys TE Jake Ferguson); pro volleyball player Ronika Stone Love (wife of Packers QB Jordan Love); and digital creator and podcast host Allison Kucharczyk (wife of former player Isaac Rochell)
“The inaugural NFL by Abercrombie collection was a hit with fans, and we’re excited to build on that momentum in year two,” said Sam Archibald, Chief Merchandising Officer of Fanatics Commerce. “Abercrombie brings a distinct fashion point of view to NFL product, and this season we’re excited to offer it to fans wherever they shop across the full NFL ecosystem — from NFL Shop and Fanatics.com, to team shops online and in stadiums.”
This season, the partnership will also introduce a steady cadence of product drops, including co-designed collections with NFL players and personal styling for select talent through Abercrombie’s “Style Concierge.”
