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Young entrepreneur blends passion with connection, inspiring others
Creator of Max Mix gourmet spice blend visits metro-area Hy-Vee’s on tour
DEGREES OUT THERE. STARTING AND OWNING A BUSINESS IS QUITE THE TALL TASK. BUT FOR ONE YOUNG ENTREPRENEUR, IT’S JUST ANOTHER DAY AT THE OFFICE. AND WITH ME NOW IS MAX CRAWFORD, CREATOR OF MAX MAX AND HIS MOM, PAM. THANK YOU BOTH FOR BEING HERE ALL THE WAY FROM KANSAS CITY. THANK YOU. MAX. YOU’RE ON A TOUR RIGHT NOW? YES. TELL US ALL ABOUT MAX. MAX, WHERE YOU’VE BEEN AND HOW IT GOT STARTED. SO I STARTED MAKING GIFTS FOR TEACHERS AND FRIENDS. LIKE THEM. OKAY. SO ARE YOU. WERE YOU A BIG CHEF IN THE KITCHEN? DID YOU NEED A LITTLE MORE SPICE? WELL, IT’S IMPORTANT, YOU KNOW, IN IN OUR FAMILY. YEAH. TO COOK TOGETHER. AND I, I THINK IT’S AWESOME. SO WHAT MAKES YOU HAPPY WHEN YOU WHEN YOU GIVE OUT THAT SEASONING TO, TO OTHERS AND SEEING THE JOY THAT IT BRINGS THEM. I DON’T YOU HAVE A MEANINGFUL WORK AND HAVE JOBS FOR OTHER PEOPLE LIKE ME. YEAH. I THINK IT’S AWESOME. PAM, FOR YOU AS MAX’S MOM. WHAT WHAT KIND OF GIFT HAS HAS THIS BUSINESS BEEN FOR MAX? OH, IT’S BEEN A GREAT GIFT. MAX HAS A GIFT FOR JUST CONNECTING AND TALKING WITH PEOPLE. SO IT’S REALLY. LET HIM SHINE A LIGHT ON THAT. BUT ALSO JUST BEING ABLE TO, YOU KNOW, SHARE HIS STORY AND OTHER FORUMS BEING AN INSPIRATION. YOU KNOW, WE LOOKED UP TO A LOT OF PEOPLE AS WE STARTED THIS. AND SO NOW YOU’RE JUST SHARING YOUR STORY, ENCOURAGING PEOPLE. SO I THINK THAT’S BEEN REALLY FUN TO WATCH TOO. YEAH. AND YOU GUYS ARE FROM KANSAS CITY. I KNOW BEFORE THAT THOUGH, YOU WENT TO WAYZATA HIGH SCHOOL. YES, I’M FROM MINNESOTA TOO. AND YOU LIKE HOCKEY, SO I HAD TO BRING UP THE HOCKEY. YEAH. DO YOU STILL LACE UP THE SKATES EVER? I DO HAVE SOME SKATES. OKAY. AWESOME. YEAH. AND YOU’RE ON A TOUR NOW? YES. IN NEBRASKA. WHAT HAS IT BEEN LIKE THE LAST DAY OF YOUR TOUR HERE IN GRETNA I-80 THIS MORNING? THAT’S RIGHT. AND SO WHAT HAS IT BEEN LIKE? HAVE YOU BEEN TO NEBRASKA BEFORE? I HAVE NOT, BUT IT IS FUN. YOU LIKE IT? I DO. YES. ME TOO. NOT QUITE THE SAME AS MINNESOTA, BUT STILL A LOT OF GREAT PEOPLE. HAVE YOU BEEN SELLING A LOT OF YOUR SPICES AND SEASONINGS? YES, WE HAVE. WE’VE BEEN. WE’VE BEEN SELLING A LOT. TONS. AND KEEP ON WORKING. SO. RIGHT. AND WHEN YOU SELL THEM, WHAT DO YOU DO? I KNOW YOU ENJOY. I ACTUALLY STUDY FOR BOTTLES. RIGHT. YOU SIGN EVERY BOTTLE. I DID SEE THAT YOU GIVE OUT AUTOGRAPHS TO EVERYONE THAT SIGNS OR THAT THAT BUYS ONE. YES. DO YOU HAVE DIFFERENT KINDS OF SEASONINGS OR WHAT DO WE HAVE? YES, WE WE HAVE FOUR KINDS. WE HAVE A THICK MIX. POLK MIX. AND IT HAS YOUR FACE ON IT. MAX MIX AND CHICKEN. FISH MIX. WOW. AND THEN MY DOG MASCOT. BOX BUTTE. WAYNE. AND WHO IS THIS ON THIS? THIS IS MY. THIS IS MY BUDDY MADDOX. HE PASSED AWAY. I DID THIS TO HONOR HIM. OH, WOW. SO THIS IS IN HONOR OF HIM? THAT’S GREAT. VERY GOOD. AND SO DO YOU HAVE A FAVORITE SEASONING? ANY RECOMMENDATIONS? ACTUALLY, YES. I LIKE STEAK MIX IN MY DOG. AND DO YOU MAKE THE STEAK TOO? YES, I DO. OKAY. WOW. SO IF YOU WANT MORE INFORMATION ABOUT MAX MIX, WHERE CAN WE WHERE CAN WE GET SOME? THE MAX MIX.COM. OKAY. RIGHT. THE MAX MIX.COM. YEAH. AND WHAT MAKES THEM SPECIAL? WHAT WHAT MAKES THEM DIFFERENT. SO IT IS ALL NATURAL. NO SUGAR, NO ENERGY. GOODNESS. WHEAT. OKAY. WOW. SO HOW DID IT WHAT DID IT TAKE TO ACCUMULATE THESE SPICES? YOU SAID YOU HAD A LOT OF MENTORS AND PEOPLE YOU GUYS LOOKED UP TO FOR THESE RECIPES. WE HAVE MENTORS STARTING A BUSINESS. BUT LIKE, AS MAX SAID, WHEN WE STARTED THE SPICES COOKING’S JUST ALWAYS BEEN IMPORTANT TO OUR FAMILY. EATING HEALTHY HAS BEEN IMPORTANT. SO, YOU KNOW, JUST HAVING FUN IN THE KITCHEN AND GETTING THIS RECIPE TOGETHER AND THEN MAKING GIFTS FOR TEACHERS IS HOW IT ALL STARTED. YEAH. AND MAX, DO YOU HAVE A FAVORITE MEMORY THROUGHOUT YOUR WHOLE BUSINESS OF OR YOUR WHOLE, THROUGHOUT THIS WHOLE BUSINESS AND JOURNEY FOR YOU? ONE GOOD MEMORY. YEAH. JUST HAVE FUN. BUT LIKE I SAID, WE WORK HARD AND WE PLAY HARD, WORK HARD, PLAY HARD, GREAT MINDSET. AND SO YOU GUYS WILL BE AT THE GRETNA HY-VEE TODAY. WHAT TIME IS THAT? 11:00. 11:00 UNTIL. UNTIL ONE. WELL THANK YOU BOTH.
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Young entrepreneur blends passion with connection, inspiring others
Creator of Max Mix gourmet spice blend visits metro-area Hy-Vee’s on tour
Max Mix is bringing the flavor and positivity to the Omaha metro, along with delicious gourmet spice blends. The creator, Max Crawford from Kansas City, is inspiring others on his path towards independence as a young entrepreneur. Max is breaking startup creation boundaries as a young adult with Down syndrome.Crawford is visiting the Gretna Hy-Vee from 11 a.m.- 1 p.m. on Sunday, where shoppers can purchase spices from the creator himself. He will also be signing each bottle sold. This follows a tour of other Omaha-area Hy-Vees (Papillion, 180th and Pacific, and 156th and Maple). Max Mix launched in the fall of 2023. Crawford said for his family, cooking together has always been very important. The venture started as gifts for teachers and friends and has now turned into an employment opportunity for Max and others with disabilities.Max Mix is available at 150 Hy-Vee stores across the Midwest. To purchase and learn more about Max Mix, head to: Max Mix: Gourmet Spice Blends.
Max Mix is bringing the flavor and positivity to the Omaha metro, along with delicious gourmet spice blends. The creator, Max Crawford from Kansas City, is inspiring others on his path towards independence as a young entrepreneur. Max is breaking startup creation boundaries as a young adult with Down syndrome.
Crawford is visiting the Gretna Hy-Vee from 11 a.m.- 1 p.m. on Sunday, where shoppers can purchase spices from the creator himself. He will also be signing each bottle sold. This follows a tour of other Omaha-area Hy-Vees (Papillion, 180th and Pacific, and 156th and Maple).
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Max Mix launched in the fall of 2023. Crawford said for his family, cooking together has always been very important. The venture started as gifts for teachers and friends and has now turned into an employment opportunity for Max and others with disabilities.
Max Mix is available at 150 Hy-Vee stores across the Midwest. To purchase and learn more about Max Mix, head to: Max Mix: Gourmet Spice Blends.
