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Brake for Breakfast launches statewide cancer prevention efforts

Nebraska Medicine will reach 10 communities across the state and share info about cancer screenings.

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Nebraska Medicine’s Brake for Breakfast welcomed its first customer just before 7 a.m. Friday. The event provides free breakfast and cancer prevention information for people on their morning commute.Omaha is no stranger to Brake for Breakfast, but this year, the Fred & Pamela Buffett Cancer Center took it statewide.”Our catchment area is the entire state, so we want to increase awareness everywhere,” Rachael Schmidt, cancer risk and prevention specialist, said.Brake for Breakfast opened in 10 cities across the state, including Grand Island, Norfolk, Scottsbluff and Beatrice. People drove through and got their cancer prevention booklets and a breakfast burrito without even getting out of their cars.Jessica Freedman, a physician liaison with Nebraska Medicine, said it’s all about raising awareness.”That ability to detect and find it early makes a big difference in the ability to get treatment, so getting that information out so people know when and where they should be getting screenings is really important,” Freedman said.Volunteers gave out pamphlets that included testing options, screening schedules and even opportunities for financial support.” qualify under insurance and there are options for those that are either underinsured or uninsured. Catching it early saves lives,” Freedman said.She also said that while Nebraska Medicine looks at lots of cancers, specialists are concerned about specific varieties.”We’re under-screening for lung cancer, so we know there’s more of it out there than what we’re aware of,” Freedman said. “Colorectal cancer is making a lot of news, and of course, breast cancer is always present.”According to the Mayo Clinic, breast cancer is one of the most common cancers for women in the United States. Chrissy Land works in surgical oncology, focused on breast cancer. She said prevention starts with regular exams. “Making sure that you’re getting your annual screening mammograms and, you know, if there is necessary further work up or something like that, just making sure you’re coming back and getting that,” Land said.

Nebraska Medicine’s Brake for Breakfast welcomed its first customer just before 7 a.m. Friday. The event provides free breakfast and cancer prevention information for people on their morning commute.

Omaha is no stranger to Brake for Breakfast, but this year, the Fred & Pamela Buffett Cancer Center took it statewide.

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“Our catchment area is the entire state, so we want to increase awareness everywhere,” Rachael Schmidt, cancer risk and prevention specialist, said.

Brake for Breakfast opened in 10 cities across the state, including Grand Island, Norfolk, Scottsbluff and Beatrice. People drove through and got their cancer prevention booklets and a breakfast burrito without even getting out of their cars.

Jessica Freedman, a physician liaison with Nebraska Medicine, said it’s all about raising awareness.

“That ability to detect and find it early makes a big difference in the ability to get treatment, so getting that information out so people know when and where they should be getting screenings is really important,” Freedman said.

Volunteers gave out pamphlets that included testing options, screening schedules and even opportunities for financial support.

“[Screenings] qualify under insurance and there are options for those that are either underinsured or uninsured. Catching it early saves lives,” Freedman said.

She also said that while Nebraska Medicine looks at lots of cancers, specialists are concerned about specific varieties.

“We’re under-screening for lung cancer, so we know there’s more of it out there than what we’re aware of,” Freedman said. “Colorectal cancer is making a lot of news, and of course, breast cancer is always present.”

According to the Mayo Clinic, breast cancer is one of the most common cancers for women in the United States. Chrissy Land works in surgical oncology, focused on breast cancer. She said prevention starts with regular exams.

“Making sure that you’re getting your annual screening mammograms and, you know, if there is necessary further work up or something like that, just making sure you’re coming back and getting that,” Land said.

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12:51 pm, Apr 24, 2026
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