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Mother’s Day boosts flower shop sales despite higher costs

Flower shops across the metro are busy fulfilling Mother's Day orders while managing rising fuel and delivery costs

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As families in the metro celebrate Mother’s Day, local flower shops are bustling with orders despite rising delivery and export costs tied to climbing gas prices. It’s the second largest holiday for the floral market, after Valentine’s Day.”We start making our arrangements Wednesday, filling orders Thursday, Friday, Saturday,” Flowerama owner Brenda Veasman said. Floral shops like Flowerama and Piccolo’s are working around the clock to meet demand. “We take orders all through the night, through our ordering system. So it’s a constant flow of orders, constantly coming through,” Piccolo’s assistant general manager, Elizabeth Obrecht Lutz, said. The shops are not only focused on arranging flowers and orders, but also on managing the costs of imported materials. “Everything from the water we’re using, the food we’re using, the glassware, the flowers — everything is shipped in. So that has a number, but also our labor does as well,” Obrecht Lutz said.Many flowers are sourced internationally, which requires a long delivery journey to get flowers to Nebraska.”A lot of our flowers come out of the country. Ecuador is like our number one producer of roses. So, different countries, they ship to our coasts. So, Florida and California are two really big places where we get our flowers from,” a florist said. Flowerama owner Brenda Veasman said it’s somewhat to be expected.”Every year we have a fuel surcharge. But really, the farmers, because of the quantity that they have to provide for everyone, the customers go up a little bit. It’s not terrible,” Veasman said. Despite these challenges, both shops report strong sales this year. “We’re finding a lot more people are choosing to show their love and affection for people through ordering flowers,” Obrecht Lutz said.

As families in the metro celebrate Mother’s Day, local flower shops are bustling with orders despite rising delivery and export costs tied to climbing gas prices.

It’s the second largest holiday for the floral market, after Valentine’s Day.

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“We start making our arrangements Wednesday, filling orders Thursday, Friday, Saturday,” Flowerama owner Brenda Veasman said.

Floral shops like Flowerama and Piccolo’s are working around the clock to meet demand.

“We take orders all through the night, through our ordering system. So it’s a constant flow of orders, constantly coming through,” Piccolo’s assistant general manager, Elizabeth Obrecht Lutz, said.

The shops are not only focused on arranging flowers and orders, but also on managing the costs of imported materials.

“Everything from the water we’re using, the food we’re using, the glassware, the flowers — everything is shipped in. So that has a number, but also our labor does as well,” Obrecht Lutz said.

Many flowers are sourced internationally, which requires a long delivery journey to get flowers to Nebraska.

“A lot of our flowers come out of the country. Ecuador is like our number one producer of roses. So, different countries, they ship to our coasts. So, Florida and California are two really big places where we get our flowers from,” a florist said.

Flowerama owner Brenda Veasman said it’s somewhat to be expected.

“Every year we have a fuel surcharge. But really, the farmers, because of the quantity that they have to provide for everyone, the customers go up a little bit. It’s not terrible,” Veasman said.

Despite these challenges, both shops report strong sales this year.

“We’re finding a lot more people are choosing to show their love and affection for people through ordering flowers,” Obrecht Lutz said.

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Omaha, US
12:39 am, May 11, 2026
temperature icon 57°F
Partly cloudy
64 %
1021 mb
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Wind Gust 16 mph
Clouds 50%
Visibility 10 mi
Sunrise 6:09 am
Sunset 8:31 pm

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